Her passion for clean clothes disrupts laundry industry

NEW YORK -- In New York City, it is a luxury to have your own washer and dryer in your unit, or even in your building. Some residents stuff their dirty laundry into a suitcase and go to a laundromat or use a store front cleaner nearby. Rechelle Balanzat struggled with her laundry needs and got frustrated by the service she was getting from her neighborhood cleaners. This led her to think: there must be a better way. That was in 2012. Balanzat used her frustrations and made notes as to how idoing laundry in the city could be better. She saw a vacuum and felt she could fill it up. "I saw the opportunity there, that a lot of the cleaners were lacking something," she recalled. "...

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