‘It’s More Fun in the Philippines’ is back–with Instagram energy!

  The world-renowned tourism campaign, "It's More Fun in the Philippines," is making a comeback--- with some tweaking.   The 2012 Department of Tourism campaign, aimed to deliver simple, at times humorous, truths about the country, had been successful.   "We want continuity," said Tourism Secretary Bernadette Romulo-Puyat. "Other countries have had their slogans such as 'Malaysia, Truly Asia' and 'Incredible India' for so long. I don't believe that whenever there is a change of administration, we change the slogan."   The slogan's hasthag has drawn 4.3 million Instagram posts---which served as visual material for the new campaign.   ...

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