Adopt an olive tree—and breathe new life into Spanish village

"They're over 500 years old," says Sira Plana proudly as she points to Oliete's olive groves, many of which are thriving now thanks to an adoption scheme that has prevented this northeastern Spanish village from dying out. For an annual fee of 50 euros ($57), some 2,500 sponsors receive photos of their olive tree by mobile phone, along with two liters (half a gallon) of olive oil annually. As well as the satisfaction of knowing their money will be plowed back into the local economy and help create jobs, sponsors also get to name their tree. "We tried to do it in a way that people would get emotionally involved in the project," said Plana, co-founder of "Adopt an Olive Tree",...

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