How is Jay-Z Taking Over the Cannabis Industry

The rapper said he reached out to the company Caliva after a wide search for a suitable partner in the booming industry. "Anything I do, I want to do correctly and at the highest level," he said in a statement posted on Caliva's website. "With all the potential in the cannabis industry, Caliva's expertise and ethos make them the best partners for this endeavor. https://twitter.com/JediJazz22/status/1149293741963927554 "We want to create something amazing, have fun in the process, do good and bring people along the way." Caliva said as chief strategist, Jay-Z would help the company with its creative decisions as well as outreach efforts and strategy for the brand. He will a...

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